Gatorade, Hanes and Upper Deck are long-time Jordan sponsors. 2K Sports put Jordan on the cover of its NBA 2K11 and 2K12 video games.

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While 2K Sports dominates the NBA basketball video game space with its NBA 2K11, it has faced serious competition from Sony Computer Entertainment on the virtual baseball diamond over the years.

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These included Fallout: New Vegas, Darksiders, Need for Speed: Hot Pursuit, NBA 2k11, TRON Evolution, Call of Duty: Black Ops, Starcraft 2, Star Wars the Force Unleashed 2, Two Worlds II, The Sims 3: Late Night.

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