The user-generated nature of the technology means it will have to be adopted by vast numbers of boats to fulfil its full potential -- although a chunk of data the system relies on is already publicly available and used by other on-board computer systems.
However, it's unclear if this is in complete compliance with the Federal Trade Commission guidelines for "clear and prominent notice" since the ads still require user interaction to reveal their targeted nature.
Kliegerman, who claims that the Cupertino giant failed to adequately disclose information pertaining to the "locked" nature of the iPhone and the roaming charges which might be incurred if a user was to take the device overseas.