The second is rooted in the very nature of technology: it's relentless and unstoppable.

第二是深植于技术最基本的天性：理智且不可阻挡。

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However, the nature of technology standards in different types of standards are the same.

然而，技术标准的本质在不同类型的标准中却是一致的。

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Technology has changed the nature of the billboard business, making it a more effective medium than in the past.

科技改变了广告牌行业的性质，使其成为比过去更有效的媒介。

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An even bigger part of the story is rooted in the changing nature of technology itself.

WSJ: Why High-Tech Companies Are Moving to the City

And because the nature of technology is changing so much and is so jargon-laden, there's a lot of educating that takes place.

CNN: Tech experts are key to success

Adding to the dilemma in the privacy area is the rapidly evolving nature of technology, company experimentation with such technologies, and citizen behavior and expectations.

FORBES: Will FTC Online Privacy Settlements Do More Harm Than Good?