The fear of error is a natural one, but it's not the only one that can cause a brand's social media marketing campaign to fail.

错误的恐惧是一种自然反应，但它不是唯一能导致一个品牌公司社交媒体营销活动失败的原因。

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At noon ET Friday, a drill was launched by natural disaster experts at San Diego State University to test how social media would be used to respond to a crisis.

在美国东部时间周五中午，由圣迭戈州立大学的自然灾害研究专家们发起的一项演习正在进行中，该演习希望了解社会媒体在危急关头将有怎样的反应。

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"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

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As DisatserNewsNetwork.com rightfully noted in a piece titled Does Media Coverage Exaggerate Natural Disasters?

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Media practitioners are natural allies in this regard as they are well positioned to sensitize the public to this issue.

UNESCO: World Press Freedom Day 2012

It has always been some kind of shame in exhibiting our hair in its natural state whether inflicted by the media or ourselves.

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