The list is bookended with two novels, but every entry utilizes a fair amount of narrative to communicate its message.

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And I think now that John's actually going to announce and get out there in the full campaign mode, the burden on him is to, kind of, give the press a comeback narrative by sharpening his message and positioning himself - where he's really all has been his career, which is a guy who wants to change the way things are done in Washington.

NPR: McCain Set to Make White House Run Official

But what about the message and the narrative of the past year?

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