Look at any advertisement for calcium supplements or osteoporosis treatment, and it's obvious who's being targeted-namely, not men.
只要看看补充钙质和骨质疏松治疗的广告就知道，骨质疏松面向的是女性，而非男性。
There is a principle of the translation of English advertisement — functional equivalence, and there are three approaches, namely, the literal approach, free approach and complementary approach.
英语广告词翻译原则——功能对等，并存在三种译法即直译法、意译法和弥补法。
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