A famous old name on a firm is not necessarily a guarantee of quality.

公司的老字号并不一定能保证质量。

《柯林斯英汉双解大词典》

We inform you that on the 1st of this month, we will establish in this city a Dry-Goods business under the firm name of John-Smith.

兹定于本月一日我们在本市以约翰·史密斯的名义开设绸缎棉布行，特此奉告。

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"There was no alternative," said Charles Schwab after returning as chief executive of the financial-services firm of the same name in 2004.

“这是没有选择的，”查理斯·施瓦布在2004年重返就任行政总裁后说(他的公司是与其同名的财务服务公司)。

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This is possible because, as the name of the firm conveys, the principals of the firm are able to deliver solutions to their clients.

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If they say it wasn't them, they should be able to tell you the name of the firm that did give you the advice at the time.

BBC: Ask the expert: Endowments

Kilimanjaro with, oh say, the name of your own firm and a post from a customer disgruntled over the service she received and you can see where all this is headed.

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