By the time the noncompete expired in 1996, Harris and Slagter had a plan and a catchy name: Hand Technologies, since shortened to Handtech.com.

FORBES: Fuller Brush meets Dell Computer

And recently we started a new series on the White House website in which my advisors ask for advice from the public, and we gave it a catchy name called Advise the Advisors.

WHITEHOUSE: Winning the Future Forum on Small Business: Closing Session | The White House

If Apple is going to get into the home robotics market, of course it needs a catchy name. iRobot (IRBT) is already a company, so something else would be needed. iAssistant? iRosey? (after the Jetsons robot).

FORBES: Could Apple Start Making Robots?