abstract:MVI stands for Musical Video Interactive, a DVD-based means of packing audio, video and interactive visual content (for example lyrics) onto one disk. The first commercial disc released with this technology was Snakes & Arrows by Rush on May 15, 2007.
Warner is also hoping to boost physical sales with its new "Music Video Interactive, " or MVI, format, which will sell albums on DVDs that include bonus content not available on a traditional CD.