Anthony Missano, an executive at Sbarro, was looking for a way to attract teens to the pizza-and-pasta chain when a soft drink sales rep handed him a fountain drink with a mini music CD tucked inside the plastic lid.
Take some steps to prevent a repeat performance: Install a lock on your bedroom door, encourage kids to knock, play softmusic or the TV for white noise at night, and schedule "private parent time" when your child knows not to disturb you.