High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.

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It is, at least, for Walt Disney Co. (nyse: DIS - news - people ) High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.

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He started by interviewing the musical family, and then a kid in a muscle shirt with koi tattooed on his back.

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