While Mameg assembles specifically curated pieces into the shelving and display system and throughout the store, Maison Martin Margiela uses a graphic language to produce effects. Working in conjunction with Johnston Marklee, the Maison Martin Margiela boutique uses trompe l’oeil via collage and appliqué. Taking runway photos, mundane objects, and unique textures, the boutique feels like a theater set. Image layers are plastered onto the existing walls, regardless of previous uses. Large doors are fixed to the walls, and glass cabinets are inserted into cut openings.
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