abstract:Mumbai Mirror is the largest compact newspaper in the city of Mumbai with a daily circulation of approximate 700,000 copies Its first issue was published on May 30, 2005 by the Times Group, the publishers of The Times of India newspaper.
The Times of India, with a circulation in Mumbai of 600, 000 and half of the city's English-language market, responded with a copycat campaign (withdrawn when DNA sued) and, in May, the launch of a new tabloid, the MumbaiMirror.