On the basis of this, a comprehensive analysis reduces the multiple brand factors variables to a few comprehensive variables.
以此为基础,进行综合分析,将多个品牌因子变量化为几个少数综合变量。
Most big corporations struggle to build a single strong global brand - just look at Vodafone - so the challenge of managing multiple brands in this sector is almost inconceivable.
多数的大公司为了打造一个强有力的全球品牌而竭尽全力——看看Vodafone就知道——对于这个领域来说,多品牌经营的难度之大简直无法想象。
And brand management may span multiple divisions and geographies.
而品牌管理可能跨多个部门和区域。
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