Mikael's cousin Niklas Hed, who was 29 at the time, got the idea to start a gaming company in 2003 after he and two friends won a competition at the University of Helsinki to create a multiplayermobilegame on one of the very first Nokia smartphones.
Factors contributing to its cyclical and greatly exaggerated demise include rampant mobilegame growth and declining subscriptions for MMO (Massively Multiplayer Online) titles.