Content refers to the actual content of the site (text, multimedia, images) as well as its structure, or information architecture.

内容指的是网站的实际内容(文本，多媒体，图像)及其结构，或信息架构。

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It also allows users to add in multimedia elements to their social media campaign, gone are the days of 140 characters of text and a link.

它也允许用户在他们的社交类媒体活动中加入多媒体元素，140个字母的文字和一个链接的日子一去不复返了。

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This metadata allows an RSS reader to understand such things as the type of content (text versus multimedia), the date of publication, and so forth.

元数据允许rss阅读器了解诸如内容类型(文本还是多媒体)、出版日期之类的信息。

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Google could use the company to expand its advertising service from small text ads to multimedia display ads and offer more advertising options to a larger network of Web pages.

FORBES: Magazine Article

Futuristic handsets that can handle multimedia, rather than just text messages, can download news and information faster and can connect easily to corporate networks are hugely important to all mobile operators.

BBC: Battle lines drawn over future phones

The tools for creating these multimedia posts are simple: seven buttons that let you add text, photos, hyperlinks, video, music, dialogues or quotes with a click.

FORBES: Tumblr: David Karp's $800 Million Art Project