Google could use the company to expand its advertising service from small text ads to multimedia display ads and offer more advertising options to a larger network of Web pages.

FORBES: Magazine Article

Futuristic handsets that can handle multimedia, rather than just text messages, can download news and information faster and can connect easily to corporate networks are hugely important to all mobile operators.

BBC: Battle lines drawn over future phones

The tools for creating these multimedia posts are simple: seven buttons that let you add text, photos, hyperlinks, video, music, dialogues or quotes with a click.

FORBES: Tumblr: David Karp's $800 Million Art Project