Online-only retailers also continued to snatch market share from multichannel organisations during the period, with smaller outfits starting to see growth again after the economic downturn.

网上零售商也只能继续抢夺市场份额从多渠道组织在此期间，与小开始看到经济不景气后，再增长的服装。

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Cyber Monday is a marketing term created in 2005 by Shop.org, an association of multichannel retailers.

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To reach the customer today, retailers need to be effective multichannel organizations.

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Accenture, a global management consulting, technology services and outsourcing company, believes retailers are putting more effort into multichannel reorganization.

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