abstract:Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message.
Yuchun Lee: Traditionally, CMOs and their CIO have operated on separate sides of the fence but with big data emerging as a prized asset and the multichannel model gaining momentum, marketing as we know it is changing.