Under a third strategy, multibranding, companies introduce additional brand names for products in the same category.

在第三个策略下，多种品牌化，许多公司在相同类型的产品采用额外的品牌名称。

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Kelly says multibranding allows Westpac to increase its overall customer base and the depth of its relationships, particularly with those customers who prefer a smaller bank culture.

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That doesn't mean multibranding can't be done.

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