多种品牌(Multibranding)是指消费者在同一类产品中建立两种或几种品牌的战略，它为建立不同的产品特色和迎合不同的购买动机提供了一条途径。
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Kelly says multibranding allows Westpac to increase its overall customer base and the depth of its relationships, particularly with those customers who prefer a smaller bank culture.
FORBES: Gail Kelly Has More to Do At Australia's Westpac
That doesn't mean multibranding can't be done.
FORBES: Beyond Burgers
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