In this multi-platform media age, we are always learning how to make what we do on the air work in other ways.

NPR: Putting TV on the Radio

"This is a groundbreaking agreement that goes beyond simply agreeing to a traditional multi-platform media deal, " Charles Strauss, president and chief executive at Unilever US said.

BBC: Unilever and AOL seal 'landmark' ad deal

Both tech entrepreneurs, Campbell was the president of QD3 Entertainment, a multi-platform media company, and formerly served as the Director of Business Development at Microsoft, while Watt previously co-founded MoviePass and NextMedium.

FORBES: Getting America To Check In With Itself