It points out that the essence of region brand is a complex dynamic open system, which involves with multi-party participation and coordination of internal sub-brands.

文章总结得出区域品牌的特性和实质，即多方主体共同参与、内部各子品牌相互作用而构成的复杂的动态开放系统。

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Supermodels-turned-super-personalities Tyra Banks and Heidi Klum both built their fame and fortunes in the modeling world, before becoming multi-platform brands.

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Today, customers expect brands to engage in a multi-directional and experiential conversation with them.

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