MSRA is short for Microsoft Research Asia.

微软亚洲研究院。

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The earliest adventure seems to be the Microsoft Clubs sponsored and advised by the university relationship unit of Microsoft Research Asia (MSRA).

最早的一家，似乎是微软俱乐部，由微软亚洲研究院高校关系部负责资助和指导工作。

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News of MSRA spreading at gyms apparently has taken gym-germ fighting up a notch.

CNN: Germ warfare moves to the gym

Microsoft Research Asia, known as MSRA, was established in Beijing 10 years ago.

NPR: Microsoft Worker in Beijing: Focus Is Collaboration