abstract:MS Mode is a Dutch fashion retailer operating over 400 stores in the Netherlands, France, Belgium, Spain, Germany and Luxembourg and was originally founded by Max Abram. The business originates from the Amsterdamse Albert Cuypmarkt but the first real store started off in 1964, in Rotterdam as Mantel Specialist only selling ladies' coats but today offers a wide range of size 'plus' fashionable women's clothing for the 35-55 age group.