The plush is the real-world port of G-Fox, Mozilla Online China's large-headed, big-eyed take on the American mascot, Kit.

ENGADGET

Mozilla Online wasn't talking it up too much at the event, but naturally, we couldn't wait to get our hands on an early build.

ENGADGET

"Several billion people are going to come online in the next few years with their first smartphone, " said Mozilla Chief Operating Officer Jay Sullivan.

WSJ: The Quest for a Third Mobile Platform