So despite the title I found my finger ineluctably moving to the checkout button.

FORBES: Why Does 'Emotional Design' Work on the Web: for Felony & Mayhem, It's No Mystery

That's why we're moving rapidly towards more interactive and red button options that deliver what you want at a time that's convenient to you.

BBC: [an error occurred while processing this directive]

Unlike the majority of existing GPS watches on the market that feature multiple small and hard-to-operate buttons, the one-button control is easy to operate while moving and can be easily controlled in all weather conditions and while wearing gloves.

ENGADGET: TomTom makes own-brand GPS sports watches, no Nike swoosh in sight (updated: details)