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The UltraViolet CFF makes download functionality consistent across all UltraViolet retailers, which makes it easy for consumers to move or copy downloaded files directly across UltraViolet-compliant devices or applications, without the need for additional downloads or bandwidth.
ENGADGET: UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms
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With the growing popularity of digital media and pay-for-download content, that scenario is made more difficult thanks to digital rights management copy-protection schemes, abbreviated as DRM, that make it nearly impossible to move or copy our music, movies and TV shows to the different devices we use every day.
FORBES: Google Goes Gaga For Video
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If, after it collects many videos, the Google store offers consumers an easy way to move, edit, copy or share some of those files, it will have a clear advantage over the competition.
FORBES: Google Goes Gaga For Video