If the supplier of a section of the fuselage, say, decides to move the location of a door by 2 inches, that will affect the design of everything around it, from the placement of windows to the location of hidden wiring bundles.
Since Kiip connects people to real-world rewards on its mobile app, it would be a natural step for Kiip to eventually move into location-based rewards, say at local businesses through some type of check-in or loyalty program the likes of which Groupon, Foursquare, startup Belly and others are trying to provide.