abstract:Moulinex is a French brand of small electrical appliances and kitchen equipment owned by Groupe SEB. Moulinex was originally established in 1937 by French inventor Jean Mantelet.
But on September 7th came a bleak announcement: Moulinex-Brandt had suspended payments to creditors and been placed under six months' court protection while a buyer is sought.
But the Moulinex story is also a cautionary tale about European business, because its fate was ultimately decided by the control structure that resulted from its merger at the end of last year with Brandt, the Italian offshoot of El.