The mission for Moto Guzzi in the near-term is pretty clear-cut: Increase sales in lucrative markets like the U.S. by building bikes with a lot of back story, nuance, charisma, historical resonance, whatever you want to call it, while minimizing the downsides of the legacy-driven design.
WSJ: 2014 Moto Guzzi California 1400 Touring ABS Review: Ponch, Your Ride Is Here | Rumble Seat by Dan Neil