He has spent much of his career examining how a moth's nervous system responds to the pheromone, and he thinks he knows enough to steer a moth directly, without the need for the chemicals themselves.
When I had leafed through the yellowed, musty pages, a pressed pansy, as brittle and brown as a moth's wing had zigzagged to the floor in a papery flurry.
Continuing a trend set at this event last year, Sharp also demonstrated its range of 4K models - including one screen which utilises technology inspired by the naturally anti-reflective qualities of a moth's eye.