For example, when Keynes pivoted to a protectionist stance on trade in 1933, he was mortified to receive a congratulatory letter from Oswald Mosley, who had founded the British Union of Fascists the previous year.

FORBES: Minimum Wage Pits Obama Against Keynes

Mortified at seeing a fisherman slicing open a sturgeon and throwing away the roe, the princess explained they were a prized delicacy in Russia and sent an expert to teach the locals how to make caviar.

WSJ: Black Gold: French Caviar Is �� la Mode

French designers were mortified -- such a quintessentially Gallic symbol in the hands of a foreigner.

CNN: JAPAN'S HIDDEN PERSUADERS