Morioka said he came up with the idea a store that solely focused on one book at a time after organising several book-launch events at his old bookstore.

盛冈三行说，他曾在自己原来的书店里组织过几场新书推介会，此后便萌生了开一家每次只关注一本书的书店的想法。

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"The other day, our stock price rose by 70,000 yen before buying was stopped because the climb was too fast," says Minoru Okada, chief of the Morioka office.

“有一天，我们公司的股票价格因为涨的实在太快，升了70,000日元，在购买前就涨停了，”Minoru Okada，该公司在盛冈市的主人这样说道。

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Naoki Sugawara stands in his used car lot in Morioka beside a "Sold Out" sign. He says these days 80 percent of his customers are coming from the coast to replace their smashed vehicles.

Naoki Sugawara站在竖着“售罄”牌子的二手车店里，他说这些天来，有80%的人是从海岸那边过来换那些被冲毁的车辆的。

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Koji Morioka teaches economics at Kansai University in Osaka.

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