But now there's evidence that those colors may be more than just marketing gimmicks.

但现在有证据表明那些颜色可不只是营销的噱头。

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The content and the presentation are more important than design gimmicks.

内容和展示文稿比设计噱头更加重要。

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At a minimum, Mr Obama seems more fiscally honest than George Bush, whose accounting gimmicks vied with Enron's.

最低限度，奥巴马先生在财务上似乎比乔治·布什像安然事件般的财务诡计来得更诚实。

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Hence, as nice an idea as the Portas Towns may be, Mr Grimsey feels there's more gimmicks and public relations than actual long-term solutions.

BBC: Bedminster's High Street fights back

Online toolkits like Google Apps and Six Apart still seem more like gimmicks than real competitors to Microsoft Office today, but as server farms grow and become more efficient, the browser will evolve into the world's workspace.

FORBES: Andy Greenberg On IT Security

Some e-democracy efforts look like little more than gimmicks.

ECONOMIST: E-government is only the beginning