The sleek, modern design captures the essence of mobile computing, while details such as rounded edges, engraved logo and silver trim make the design even more eye-catching.
He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.