This has helped sales. "As they move more and more of their product descriptions into a plainer format, the ones with the plainer and easier to understand description sold better."
VOA: special.2010.04.30
The alternative case is hardly more than descriptions of the failures of the Canadian and British systems.
To tap into the advantages of deeper meaning analysis, searchers will have to offer up more detailed descriptions, a process he compares to having a conversation with a human being.