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Ms Goddard even sends some clients to voice coaching, to help them sound more authoritative or confident, or to posture experts to help them stand, sit and walk in the right way.
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Those looking for something more authoritative might be interested in the annual Social Attitudes Survey, which distils the responses of over 80, 000 people to a variety of questions on politics, economics and society.
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Mr. Stricker added that Google shares these new companies' mission of providing more authoritative answers to questions for which there may not be a lot of content online currently, citing its real-time search services and a product called Knol, which allows people to upload information about topics on which they are experts, as examples.
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