METHODS: Analysis was based on the domestic and foreign documents, and combined with the actual situations of marketing morals of pharmaceutical enterprises in China.
方法：参考国内外文献并结合我国医药企业的营销道德现状进行分析。
This thesis is trying to construct the value-oriented model of marketing morals of large medicine enterprises.
本文试图建立我国大型医药企业营销道德的价值取向模型。
This thesis is trying to design the stimulation and restriction mechanism of marketing morals of stated-owned medical enterprises.
笔者以国有大型医药企业为例，设计了基于公司治理与内部管理的系统激励约束机制。
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