Entrepreneurs' moral personality had three dimensions including integrity, benevolence and ambition.

企业家的道德人格结构包括诚信、仁爱和进取三大维度。

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But, most of entrepreneurs in our country are unmoral, their unceasing scandals make enterprise be confronted with crisis of credit, confusion of social economy order and corrupt of moral fashion.

然而，现实生活中我国企业家普遍呈现出整体道德弱化的现象，企业家丑闻层出不穷，使得企业面临诚信危机，社会经济秩序混乱，道德风尚败坏。

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This two aspects consist of the culture reason of the separation of entrepreneurs 'economic and moral role in China.

这两方面成为了我国企业家经济角色和道德角色相分离现象的文化原因。

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After piling up more than they ever dreamed of, America's top entrepreneurs now face a moral challenge: By what right have they so much more than others?

FORBES: The Moral Limits of Wealth

By celebrating the moral character and competitive accomplishments of entrepreneurs that earn their wealth by providing for the needs of their fellow man through free exchange, Rand lays out a dichotomy that shows why the "greater good" is better served by the selfishness of the latter than the altruism of the former.

FORBES: Magazine Article

Entrepreneurs are trustworthy because they accept a moral code of testability and falsifiability rather than one based on sentiment, sanctimony, good intentions, good press, good luck, good looks or guarantees.

FORBES: Magazine Article