理性诉求(rational appeal) 情感诉求(emotional appeal) 道义诉求(moral appeal) 广告创意策略的理论认为,广告必须为产品设计独特的销售主题 (USP, Unique Selling Proposition),才能使产品进入受众的 心智...
基于6个网页-相关网页
This view has surpassed the view from utilitarianism and primary goods, and thus completes the moral appeal for equality.
基本能力平等观超越了功利主义和基本善的尺度,更好地完善了对平等的道德诉求。
Many people have overlapping moral values, and one can settle debates by appeal to moral common ground.
人们的道德观多有交叠,我们可以通过诉诸道德共识来化解纠纷。
Under imperfect or even dislocated arrangement, however we appeal for moral or honest returning, there will be no help.
在不完善甚至错位的外部安排下,纵使我们再怎么呼吁道德、诚信的回归也终将于事无补。
应用推荐