回到阿里的收入，收入=GMV*货币化率。货币化率（monetization rate）是电商的一个重要数值，微信红包群名称大全霸气，具体到阿里巴巴，货币化途径主要靠告白、展示用度、店铺佣金等。
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Few players were willing to click through to the offer sites, he says, resulting in the low monetization rate.
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