In a technology advance that will ultimately help drivers around the world avoid rush hour traffic jams, IBM Research has developed a new predictive modelingtool that will let drivers quickly access personalized travel recommendations to help them avoid congestion, and save time and fuel.
The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.
In the past a product's shape alterations would be hammered out by designers in a surface-modeling program, a tool that allows for easy curve design and concept change.
