abstract:Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. This concept gives "women the power to choose from the full collection.
Lauren Santo Domingo, a Vogue contributing editor and co-founder of fashion online retailer ModaOperandi, has sworn off the mod era and its boxy shapes.