Pulse found that 40% of Atkinson's readers shopped up to 100 miles away from Mobridge, in places like Aberdeen, S.D. and Bismarck, N.

FORBES: The 2006 Investment Guide

For years Atkinson's ads came mostly from Mobridge businesses.

FORBES: The 2006 Investment Guide

Mobridge, so named because it has the only bridge over the Missouri River for 150 miles, is home to 3, 800, yet it is the commercial center for 27, 000 people within a 60-mile radius.

FORBES: Magazine Article