The glut of Will and Kate products being produced by Woolworths include dolls, spoons, slippers, a mobile phone, photo album, car flags, a mouse mat, buntings, wine glasses, thimbles, mugs, tupperware and of course plates.
In a baroque palace near the Barcelona seafront, hundreds gathered to sip wine, eat tapas - and watch what could be the next superpower of the mobile phone industry unveil its latest product.