First came a bundle of attractive offerings for Gen Y that started with social media and mobile mail, and now includes Video on Demand (VOD) and of course mobile applications which have created a lot of buzz and consumer stickiness across the world.
Arun Sarin , the embattled chief executive of British mobile phone giant Vodafone (nyse: VOD - news - people ), put on a brave face Monday as he responded to calls for his resignation.