The mobile video revenues are broken down into subscription, pay-per-download, and ad-supported.

手机视频市场收入分为：订阅，每次视频下载付费和广告。

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Transpera, a mobile video ad network, will serve up ads whether users are on smartphones or tablets, for instance.

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This is the world beyond AdWords, one where the principles of second place auctions are applied to display, video and mobile ad sales and purchases.

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What DataXu does is develops the algorithms that use auction data from display, video and mobile to identify market segments where ad spend is actually working.

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