And a good chunk of them are using the app for mobile shopping.

而且，这其中有一大部分用户在用微信手机购物。

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Mobile shopping is particularly appropriate for customers of flash sale sites like Gilt.

移动购物非常适合那些如Gilt为消费者提供限时购物的网站。

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The key to being successful in mobile shopping advertising is to make sure the ads are informative. Consumers want mobile ads to include

要让这些移动购物广告更为成功的关键是确保这些广告带有更多的信息性（imformative）。

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The takeaway from all this is that mobile shopping only strengthens the competition for share-of-wallet.

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Apple devices account for the majority of mobile shopping and Apple has a large account base.

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With all of the hype around mobile shopping, one might think this end has finally come.

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