"Searching the internet on a mobile phone right now is painful," said Justin Gardner, Kozoru's communications manager. "You have limited real estate when you’re looking at a phone.

“目前在手机上搜索信息还是相当痛苦的一件事，”Kozoru的Justin Gardner说道，“当你看自己的手机时，你只有有限的功能可以选择。

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Japanese truck drivers, in fact, have been mobile-phone trendsetters, relying on the phones to call headquarters instead of searching for big-rig parking spaces next to public telephones.

CNN: ASIANOW - TIME Asia | Japan's Mobile-Phone Culture