For example, for a UK mobile phone number, 07812345678, one can remember in the format of 3-4-4 (078 1234 5678) or 5-3-3 (07812 345 678).

如，一个英国的手机号码是，07812345678，某人可能以3-4-4的格式记忆(078 1234 5678)或5-3-3的格式记忆(07812 345 678)。

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The data format is not to transmitted in file format in order to reduce the data load transmitted through Bluetooth as well as the amount of data processed in the mobile phone.

该数据格式尽量不以文件形式进行传输，以减少通过蓝牙传输的数据量，同时也减少手机处理的数据量。

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Leeds-based interactive company Poulternet has helped develop the technology for the show, which will be able to receive messages in an instantly broadcastable format from all mobile phone networks.

BBC: MTV discovers joy of text

As the cell phone companies have expanded their presence among youth markets, other businesses are discovering that the mobile format is a great way to reach kids, and that these young consumers are willing and able to spend serious money over the phone.

FORBES: An 'Incredible' Marketing Ploy