When the iPhone was young, global mobile leader Nokia could do absolutely nothing to prevent its advance at the expense of the Nokia brand.

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As one plank of our larger mobile strategy, the Kraft Foods Nokia Mobile Innovation Lab will help expand our efforts on a global level and I am excited that we are going to be pushing the envelope even further to connect with consumers in new ways.

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In fact, using Office as a cash-cow while they play out a uniform interface, apps and content strategy across entertainment (as the gateway to the TV), mobile through Nokia, the tablet through Surface, and the dying PC through its traditional channels, looks like a strong play.

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